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2022 New Year Message
[Source:Anrui Optoelectronics ] [ Browse:20 ] [ Time:2022-01-01 ]Font:[ big Middle Small ]

Set sail for the"heart" and build a "new" journey


Dear colleagues, friends and partners:

At the beginning of the new year, Vientianeis renewed. On behalf of Anrui Optoelectronics, I would like to extend my New Year's blessings to all the employees, partners and friends who have been struggling on all fronts to the leaders at all levels who have cared and supported Anrui's development for a long time.

2021 is a year full of difficulties and challenges. The Anrui team systematically reflected, clarified the basic business philosophy of "customer first, quality first", proactively improved, fully implemented the "three transformations", driven development with innovation, and created the future with technology.

In this year, we began to adjust the market structure and product structure, seized the needs of the "new four modernizations" of the automotive industry, based on the global market,did a good job of segmentation, practiced our internal strength, made a good product, and gradually improved the company's brand value and customers Satisfaction-In China, in addition to continuing to serve traditional customers including FAW, Dongfeng, Changan, SAIC, GAC, BAIC, Chery, Geely and other traditional customers, we will continue to deepen the new energy market and provide Jinkanghua with smart cars, Hezhong, Tesla and other customers provide value-added services, and at the same time strengthen the development of joint venture customers such as Hyundai and Shenlong. In Europe and the United States, we have further worked closely with customers such as Volkswagen,Bentley, BMW Rolls Royce, Daimler AMG, Ferrari, Aston Martin and other customers to develop a series of new model products, especially intelligent automotive lighting products.. ....

                

This year, we continued to increase R&D investment, adhered to the intelligent industrial layout, introduced electronic AFS, pixelated car headlights and other products to the market (including low-pixel economical ADB technology), and introduced Mini LED technology ,The plan promotes the development of interior and exterior lighting technology toward intelligent perception, close sensory experience, and fuzzy control.Based on ANGELLOR SYSTEM, the development process of related integrated Anrui hardware and software will be fully promoted.

This year, we established "Anrui Lighting Co., Ltd. (abbreviation: Anrui Germany)" in Stuttgart, Anrui Germany works as the European headquarters of Anrui Optoelectronics in business,pre-development, project management and distribution. In 2021, we launched a “strategic synergy and co-creation of value” collaboration system to promote the collaboration of Anrui China, Anrui UK (WIPAC) and Anrui Germany in strategic control, forward-looking layout and resource utilization. 

In 2022, the thorns are densely covered,and the light is ahead. The automotive industry and automotive lighting industry have entered a new stage of development, and Anrui Optoelectronics will usher in the 10th spring and autumn of entrepreneurship. We must adhere to the original aspiration of entrepreneurship, firm determination to transform,and be grateful for corporate responsibility, firmly unite from top to bottom,oriented by value results, create a good environment for talent growth, and drive the company to a better future. 

In the new year, I sincerely wish you all the best and happiness in the new year.


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